William Smith Luxury Group
Phone: M: 831.402.5302 831.402.5302 mobile
Phone: O: 831.626.2400 831.626.2400 office
Team Leader

William Smith Luxury Group

Broker / Team Leader
License #:
CAL BRE #01064866

Confidence, experience and an intense focus on client needs and objectives – all qualities that define real estate broker William Smith. William offers seasoned council, solid business acumen and a lifelong familiarity with the Monterey Peninsula. He’s a proud member of a multi-generational Peninsula family with a native’s appreciation of its pristine coastline, rich history and the importance of preservation. William truly loves the wonders of this unique community and has an enthusiastic passion to share it with others.


William is affiliated with the Carmel Rancho office of Coldwell Banker Realty and serves buyers and sellers in the northern part of Monterey County, from Big Sur to Moss Landing and from Aromas to South Salinas. He knows that the key to success in today’s real estate market is a keen focus on the value of digital marketing and the need to remain current with the fast-moving pace of social media, online exposure and active broker networking. William, Tamara Hadley and Karen Lewis comprise the award-winning William Smith Luxury Group, a team with decades of real estate and escrow experience, proven pricing strategies and robust negotiation skills. With the help of their supportive administrative staff, they utilize the cutting-edge marketing tools of Coldwell Banker Global Luxury® and serve their clientele with the philosophy that “Luxury is beyond price – it is a level of service.”


William opened his first real estate office in 1990 with his wife, Loretta. As the business grew, William turned his attention to his most ardent business interest – the successful marketing of luxury residential and commercial real estate. To date he has personally closed over 1,650 transactions, a testament to his talent, hard work and dedication. William has garnered many of the industry’s highest accolades throughout the years, including Coldwell Banker’s® Top 100 Northern California and Silicon Valley; Top 1% Northern California and Silicon Valley/Monterey Bay; and Coldwell Banker Commercial’s Circle of Distinction Bronze Award. The William Smith Luxury Group is a Coldwell Banker International President’s Circle Team, an honor reserved for just the top 5% of affiliated teams worldwide.


Having trained and mentored hundreds of salespeople for more than four decades in two different industries, William understands the sales process and how critically important communication and customer service are. With exceptional team effort, the William Smith Luxury Group ensures a smooth, stress-free experience and concierge-level service for their clients. And William’s expressive personality, warm smile and comfortable manner make the real estate transaction both enjoyable and rewarding!


In addition to his love for the community, William has a passion for the arts, water sports, golf and equestrian activities. The entire William Smith Luxury Group is committed to helping others and often donates time to local charities and events. With William Smith, you have found a local who sincerely appreciates the one-and-only Monterey Peninsula. Please contact the William Smith Luxury Group for your current or future real estate needs!

Coldwell Banker Realty:
126 Clock Tower Place, Suite 100
Carmel, CA 93923